Modernism And Its Impact On The Modern Era - 847 Words

The twenty-first century is developing into a time of technological developments and the beginning of the Modern Era. The early Modern Era was known as a time of exploration and globalization. Globalization is the interconnection of countries; there is an active exchange of commodities, ideas, and philosophical thoughts. With the development in technology such as cell phones, airplanes, Internet, and social media; it has made the growth of transportation and communication networks possible and much more advanced. In other words, people and countries can exchange information, ideas, and goods more quickly and efficiently. The worldwide spread of technology creates vast connections that create new opportunities on a larger scale. One philosophical movement that spread quickly was Modernism. Modernism is a philosophical movement in the arts. The modernists rejected traditional notions of plot and time. In contrast, they would show a rational, cause-effect relationship between events an d the character’s development. In this essay I will be demonstrating one of Berolt Brecht non-Aristotelian drama, a dramatic form intended to be staged with the methods of epic theatre. Berolt Brecht was one of most prominent modernists during this era. He proposed the idea of the Epic Theater. In 1924, after moving to Berlin, Brecht started to work with Erwin Piscator. Piscator was known for practicing forms of political and social epic theater. After working with Piscator for some time,Show MoreRelatedModernism And Its Impact On Art And Architecture1536 Words   |  7 Pages†¢ Modernism in oxford dictionary is defined as â€Å"A style or movement in the arts that aims to depart significantly from classical and traditional forms.† While this explanation defines modernism in design and architecture very clearly, roots of modernism are deeper. The movement of modernism has affected arts and design forever. Modernism was a start for designers to move forward and start making necessary changes to their pieces. As discussed before during the module a design needs to be functionalRead MoreThe Modern Era And Its Impact On The World1086 Words   |  5 Pag esThe Modern period is a cultural movement that has a lasting impact on the world. The Romantic period provoked everyone to rebellion and two of the greatest revolutions, the American and French, were an outcome of that period. Thus, the Modern period was born when the Romantics faded out and this shift in culture changed the world forever. Modernism changed the way people lived in a number of different reasons, but there are three that stood out from the rest. The Modern Era changed the world throughRead MoreLiterary evolution: Differentiating Romanticism and Modernist Literature1077 Words   |  5 Pagesyears, each one of these periods can easily be separated by what literature was used for in each specific era and the ideas that are represented in the literature of these years. The two periods I would like to analyze are romanticism and modernism, namely for the dramatic change in both the form and the use of literature, along with its value to society. Between the romantic an d modernist era of literature, writing went from a complex expression of ideals and evocation of emotion to a much lessRead MoreTechnology During The Twentieth Century1076 Words   |  5 PagesTechnology had a great influence on literature in the early twentieth century. This was the era of Women’s Suffrage Movement and the â€Å"Great War† both of which had an impact on literature. The Women’s Movement challenged long held ideals that men were superior in both mind and body, but more importantly, activists used technology to advance their cause. Five thousand women marched on Washington in order to gain media attention and support, and this coverage eventually led to the ratification ofRead MoreThe Modernism Movement Essay1133 Words   |  5 PagesModernism started as a movement around late 19th and 20th centuries. It rejected the conventional forms of art, architecture, literature, religious faith, social organisation and everyday life as they felt it wa s incompatible with the new economical, social and political conditions that was emerging at that period of time. Many distinctive styles can be defined as modernist, but majority of them had very similar values and theories on different aspects of society. It gave birth to a whole array ofRead MoreThe Great Gatsby By F. Scott Fitzgerald1651 Words   |  7 Pages Modernism is a philosophical movement that came along with cultural trends and changes. It is an international movement in European and American art, literature, and culture. It started from wide scale and far reaching transformations in Western society in the late 19th and early 20th centuries. World War 1 is often seen as a starting event of Modernism. The devastation of Western Civilization in the great war accelerated and strengthened Modernist thinking. Modernism was the most influentialRead MoreThe Movements of the 20th Century Culture Essay1170 Words   |  5 Pagestremendous impact in our lives as of today. The 20th century contributed an abundance of improvements to our culture. In addition, the progressions of the advancement helped society lives to better, such as the industrialization, the remarkable inventions that made our lives easier. Nevertheless, the 20th century presented a copious amount of remarkable artists that introduced us to many arts that were modernism and postmodernism; such as Pablo Picasso his work of art were considered a modern art, andRead MoreThe Love Song of J. Alfred Prufrock Essay1524 Words   |  7 Pagesof the major ideas, issues, values and beliefs within the text. T.S (Thomas Stearns) Eliot was one of the twentieth century’s major poets and still remains relevant today. For many, Eliot and his works synonymous with Modernism; his â€Å"use of myth to undergird and order atomized modern experience; its collage-like juxtaposition of different voices, traditions, and discourses; and its focus on form as the carrier of meaning† (Domestico, A Lewis, P, 2010, p. 1).The poem ‘The Love Song of J.Alfred Prufrock’Read MoreThe Influence of History on American Literature Essay1546 Words   |  7 PagesLiterature, we have seen the inhumane treatment of slaves, we have seen the destruction caused by wars, and we have seen the devastation of eras such as The Great Depression. In order to see how cultural and historical situations affect literature throughout history, it is important to get a brief history on each era discussed in this paper. The first era we will be reviewing will be writings from 1865-1914. The Civil War was just ending in 1865. America lost over a half of million Americans inRead MoreModernism, Modernity and Modernisation: Urban Growth in Melbourne Between the Wars1533 Words   |  7 Pagesand publications, Australia first came into contact with Modernism in the mid-1910s. The modernist movement in Australia was at it’s most influential for over five decades, including global wars, economic depression, technological advances and massive social change. (http://australia.gov.au/about-australia/australian-story/modernism) This article, however, will be focusing on Australia’s development of Modernity, Modernisation and Modernism between the inter-war period of 1919 to 1939. With an ever

The Mexican Revolution Of 1910 - 1619 Words

The Mexican Revolution of 1910 set many influences in motion shaping the course of Mexican history between 1920 up into the 2000s. There are several patterns that take its cue from the Revolution include the creation and long standing existence of a one political party rule. The Mexican Revolution is an extremely long and complicated subject to perceive without much background information, but in summation the Revolution was an attempt to end a dictatorship of Porfirio Dà ­az and to establish a constitutional republic. Many problems arose during the Revolution, including several divided groups lead by strong willed individual lovely referred to as revolutionaries these included Francisco Madero, Pascual Orozco, Pancho Villa, and Emiliano Zapata. With threatening political crisis among competing Mexican elites and the opportunity for agrarian insurgence lead to the outbreak of the Revolution. The Revolution would leave lasting influences such as those on Mexico far beyond the imagina tion thought possible. The first pattern set noticeably in history would the creation and long standing institution of a one-party rule over Mexican government. The first election of a Mexican President after the removal of Porfirio Diaz was in 1920 with Alvaro Obregon. (CMH, 425) Obregon would face harsh economic trouble during a post-World War I economy. The most important aspect of his presidency would be to finally implement the constitution that had been written in 1917. Obregon faces a MexicoShow MoreRelatedThe Mexican Revolution Of 1910 Essay1747 Words   |  7 Pagesattributed to the Mexican Revolution of 1910, that may or may not deem it a legitimate revolution, we must first establish and define that which is allocated by the term, revolution. Merriam Webster defines a revolution as, a complete overthrow of an established government or political system. The Oxford Dictionary defines a revolution as, â€Å"an overthrow of old government by force and replacing it by a new one. Funk and Wagnall’s Standard Desk Dictionary establishes that a revolution is, a great upheaval:Read MoreReginald Lewis II EVALUATION OF SOURCES: Gonzales, Michael J.. The Mexican Revolution, 1910-1940.1600 Words   |  7 PagesEVALUATION OF SOURCES: Gonzales, Michael J.. The Mexican Revolution, 1910-1940. Albuquerque: University of New Mexico Press, 2002. Michael J. Gonzales, noted Peruvianist and author of two articles on copper mining in northern Mexico, in this latest book describes the revolution and provides extensive coverage (nearly one-third of the text) of the Porfiriato. Lucid, engaging, and containing interesting anecdotes, this political survey of the Mexican Revolution makes liberal use of relevant photographs.Read More The Mexican Revolution Essay1160 Words   |  5 PagesThe Mexican Revolution   Ã‚  Ã‚  Ã‚  Ã‚  There was a huge revolution in the country of Mexico that started in the year 1910, led by Porfirio Diaz, the president of Mexico in 1910. In the 1860’s Diaz was important to Mexican politics and then was elected president in 1877. Diaz said that he would only be president for one year and then would resign, but after four years he was re-elected as the President of Mexico. Porfirio Diaz and the Mexican revolution had a huge impact on the country of Mexico that isRead MoreThe Mexican Revolution1019 Words   |  5 PagesMexico’s Revolution Ariel Elias HIST 112 Proffesor Cummings 17 February 2013 Ariel Elias Professor Cummings Hist 112 17 February 2013 Mexico’s Revolution Many nations across time and the world have experienced a revolution. From the American revolution to the French revolution, history has proven conflict can engage a nation at any moment. Tanter explains that two possible scenarios, changesRead More The Mexican Revolution: An Overview Essay1467 Words   |  6 PagesThe Mexican Revolution: An Overview Throughout its history Mexico has had many revolutions. The most famous perhaps is the Mexican Revolution from 1910-1920. The people of Mexico were getting tired of the dictator rule of President Porfino Diaz. People of all classes were fighting in the revolution. The middle and upper classes were dissatisfied with the President’s ways. The lower and working class people had many factors such as poor working conditions, inflation, inferior housing, lowRead MoreThe French and Mexican Revolutions Essay763 Words   |  4 PagesWhat is a revolution? By definition it means the overthrow of a government by those who are governed. That is exactly what the French and the Mexican revolutions were all about. The living conditions and overall treatment of the poor, pheasants, lower class, last man on the totem pole or what ever you want to call them, was a large factor in the coming of these revolutions. Those who are governed are exactly what the lower class people were. Also, li berty was one of the peoples major concernsRead MoreThe Mexican Revolution1259 Words   |  6 PagesThe Mexican Revolution began November 20th, 1910. It is disputable that it extended up to two decades and seized more than 900,000 lives. This revolution, however, also ended dictatorship in Mexico and restored the rights of farm workers, or peons, and its citizens. Revolutions are often started because a large group of individuals want to see a change. These beings decided to be the change that they wanted to see and risked many things, including their lives. Francisco â€Å"Pancho† Villa and EmilianoRead More The Mexican Revolution Essay example722 Words   |  3 PagesThe Mexican Revolution The prevailing concern of the Mexican revolution was the welfare of the common Mexican worker, be he a farm worker on a Southern hacienda, or a rancher in the North. The presidents of Mexico, starting most notably with Benito Juà ¡rez, really incited the revolution, though laterthe main course of protest and turmoil focused on the presidents themselves. Dà ­az served as Mexican president until 1910. During his time in office, the Mexican economy and lifestyle were fairlyRead MoreBook Analysis: The Texas Rangers and the Mexican Revolution1280 Words   |  6 PagesThe Texas Rangers and the Mexican Revolution: The Bloodiest Decade, 1910-1920. By Charles H. Harris III and Louis R. Sadler (Albuquerque: Univ. of New Mexico, 2007. Print.) This is the most comprehensive collection of The Texas Rangers during the Mexican revolution that has been published. Charles Harris III and Louis Sadler share the details behind this unstable period by uncovering the views and actions of the Rangers during the highest point of border violence up until that time. The RangersRead MoreTaking a Look at the Mexican Revolution918 Words   |  4 PagesThe Mexican revolution was an important time in the history of Mexico. It was important because Mexico stopped the dictatorship of Porfirio Diaz and they established a constitutional republic. During that time a lot of major people were involved in establishing a good government like Francisco Madero, Pascual Orozco, Pancho villa, and Emiliano Zapata. All of these people had a major role in the revolution and also in changing the future of Mexico. Each and everyone one of them had an impact as revolutionists

Master and Margarita by Mikhail Bulgakov two novels in one Free Essays

â€Å"Master and Margarita† by Mikhail Bulgakov is probably the most famous and the most unusual novel ever created in the USSR. Bulgakov artistically investigated the theme of epic struggle of good and evil relating biblical events to the realities of Moscow in the mid-thirties, having demonstrated that people have not changed in the last two thousand of years except that â€Å"only the housing problem has   corrupted them†[1]. The narrative of â€Å"Master and Margarita† is pretty sophisticated, including at least three plot lines: adventures of Woland and his suit in Moscow, story of Master and Margarita themselves, both taking place in Moscow, and a tale of Yeshua Ha-Nozri – a mendicant prophet before Pontius Pilate and an obvious allegory of Jesus Christ. We will write a custom essay sample on Master and Margarita by Mikhail Bulgakov: two novels in one or any similar topic only for you Order Now This paper aims to investigate ties between modern and biblical events in the â€Å"Master and Margarita† and show how Bulgakov paralleled biblical characters and events with his contemporaries. Bulgakov’s mission in â€Å"Master and Margarita† was more than complicated because he devoted his novel to such sempiternal topics as love and fear, good and evil, God and Satan. He obviously demonstrated that those topics are timeless, for Master is interested in the same questions as Pilate was 1900 years before. At the end of the novel Moscow and Jerusalem seem to be united in a metaphysical oneness, and two plots turn out to be one. Jerusalem in the case symbolizes immortal ever-being world and Moscow is the world of the earth. At that Woland acts as a figure which ties the worlds, for he â€Å"was   on Pontius Pilate’s   balcony, and in the garden when   he   talked with Kaifa, and on the platform, only   secretly, incognito†[2] and then visited Moscow and talked to Master. It is hard to believe, that Woland is a real Satan, he rather looks like exactly part of that power which eternally wills evil and eternally works good. The story opens by a discussion at Patriarch’s Ponds and nothing unreal happens at the beginning, except for s strange presentiment of Berlioz. In order to continue his narration, Bulgakov needed to introduce the reader into fantastic multi-world reality. He accepts that the reader is so skeptic about existence of God and Satan, that Woland expects to notice an atheist in every window. In this scene Bulgakov puts the words into the mouths of Woland:   â€Å"Bear in mind that Jesus did exist†[3]. Woland says this to Berlioz, but it is Bulgakov who says to the reader: bear in mind that Jesus did exist. After that Bulgakov’s story of Jesus is perceived by the reader as actual, and the biblical world is easily connected with earthly world. Moreover, the existence of the divine reality is proved even by its fiercest enemies – Berlioz and Ivanushka. The latter has blamed Jesus so desperately, â€Å"his Jesus came out, well, completely alive, the once-existing   Jesus, though,   true,   a Jesus   furnished   with   all negative features†[4]. Berlioz tells Ivanushka that the rhyme has to be rewritten, but it is then rewritten not by Ivanushka but by Woland. So, concludes Bulgakov, whatever we mean about Jesus in this life, divine reality will remain unchanged. In order to stress the biblical chapters and keep the style unified Bulgakov showed Jerusalem as a vision of Woland or a dream of Ivanushka or a story told by Master or read by Margarita. His tone changes from satiric or sympathetic to unimpassioned speech in the evangelical passages. In contrast, when Bulgakov turns back to Moscow, his characters are   no longer legendary and obtain everyday features. Thusly he achieves to basic aims – inseparably integrates biblical chapters into the novel and creates an illusion of parallel between the two worlds. Events are separated almost by two thousand years of time, but analogies are easy to trace. Both stories happen in May in the days before Easter, both in the mid-thirties of I and XX century AD. The weather and temporary changes are almost same. And surely the crowd is the same, whether it is a crowd which gathers to stare at Yeshua’s execution or a crowd in the vaudeville house.   The tale of both worlds ends with the same conclusive phrase â€Å"the cruel fifth procurator of Judea, the equestrian Pontius Pilate†[5], and so Bulgakov shows that the outcome of the novel is justification and recognition of truth. When Pilate, a biblical symbol of a man who yields before evil, shrives, he enters into the moonlight, being â€Å"forgiven on the eve of Sunday†. While Pilate walks with Yeshua by the moonlight beam Ivanushka stands at the beginning of this beam, symbolizing those whose choice is still not sure. The most recognizable â€Å"double-character† is Yeshua and Master – an analogy of Christ and Bulgakov himself. Yeshua does not act as a Saviour, he is rather a creator who faces incomprehension and repudiation. Same happens to Master, whose novel is welcomed by angry critics and who is finally symbolically executed, because he is unable to create any more and falls into insanity. However, his novel is not lost, and later it is read by Yeshua-Jesus himself, so Master’s novel is a story of biblical events and at the same time a link between those events and our world.   In contrast to all other human characters, even Margarita, Master and Yeshua are the only ones who struggle for truth and sincerity to the end. Pilate had a heart with Yeshua and hinted, that only a slight lie could save his life. Yeshua refused and became a martyr. Pilate could not overcome his fear and sentenced himself to everlasting spiritual unrest. Surprisingly, Pilate’s vis-à  -vis in the modern world is Margarita, who leaves Master in a critical moment and has a feeling of guilt for long years. But at the end she is saved by Woland and Pilate is forgiven by Christ. Virtually every character in the novel has to face a choice situation and the choice he or she makes in the usual world predetermines his or her future existence in the spiritual reality. Master chooses to forget about his novel and about Margarita and so he becomes Pilate’s accomplice in execution of Christ. Therefore, he is not worthy of light and he never meets Jesus. Divine will is passed to him by Woland, who, in turn, receives it from Matthew Levi. Characters of the paralleled novels never meet together and their ties are limited to communication via messengers and joining into one at the end. As regards the other characters, their choice is rather comic, than dramatic. Berlioz’s uncle chooses to live in Moscow, and the only thing he is interested in when he receives a message about death of his nephew is to receive ownership of an apartment. Nikanor Ivanovich, chairman of the tenants’ association’, chooses to take money from a suspicious foreigner. The crowd of women chooses to change their dress at a show arranged by Fagot and Behemoth. Their punishments are ridiculous but this does not mean that their actions will not be judged later in Ewigkeit. Fate of Berlioz is the most frightening warning. Woland appeared to be an adept of a theory â€Å"which holds that it will be given to each according to his faith.†[6] In the earthly life Berlioz has chosen to believe that there is nothing in the afterlife, and Woland has put him into nonentity in the spiritual world. The final scenes of the novel show the idea, that examples of the great masters are never lost, for â€Å"manuscripts don’t burn†[7]. They become a part of eternity, and their creators obtain eternal life. So they are able to cross the border between two worlds. The fate of Bulgakov’s novel is the best illustration for this thesis, for it has been published only decades after his death and immediately gained global recognition. Perhaps this was in a way a fourth plot line of the novel – Bulgakov’s own life became a parallel for lives of Yeshua and Master. References: Mikhail Bulgakov. The Master and Margarita. Penguin Books Ltd; New Ed edition, 2004. 432 pages. [1] Mikhail Bulgakov. The Master and Margarita. Penguin Books Ltd; New Ed edition, 2004.   p. 124 [2] Ibid, p. 42 [3] Ibid, p. 18 [4] Ibid, p. 8 [5] Ibid, p.380 [6] Ibid, p.275   [7] Ibid, p.369 How to cite Master and Margarita by Mikhail Bulgakov: two novels in one, Essay examples

Marketing Plan for New BMW M4 CS Samples †MyAssignmenthelp.com

Question: Discuss about the Marketing Plan for New BMW M4 CS. Answer: Overview Over the years the BMW Company has established itself as one of the worlds leading provider of elegant high-performance cars. The company will be releasing its new BMW M4 CS on the fourth quarter of the year 2017 and the car promises to deliver on all fronts in which the BMW brand is famous for (BMW M4 CS, 2017). The M4 CS is a part of the BMW M GmbH model of cars that keep the companies tradition of high performance, elegantly designed luxurious vehicles. The origins of the M4 CS can be traced back to the BMW M3 Evolution of the popular E30 Series (Dolor, 2017). To ensure high standards of quality and that the car maintains its ascribed value, the production run will be limited and implying that the model will not be mass produced. The gene of the BMW M4 CS from the BMW M4 GTS line is seamlessly united with the operational day to day suitability of the popular four-seat BMW M4 Coupe (Dolor, 2017). With a complete integration of M series technologies and elegant aerodynamic lightweight carbon fiber parts, the M4 CS can effectively complete the famous North loop of Nrburgring in 7.38 minutes without affecting its performance (Dolor, 2017). This car promises to redefine the concept of high performance in the street. Based on the information available on the M4 CS andBMW marketing data, this paper will provide aneffective marketing plan for the BMW M4 CS. In developing the marketing plan the paper will integrate elements of the marketing concept, therefore, ensuring the delivery of an all-rounded marketing strategy for the company to employ. Marketing Objectives In the development of an effective marketing plan, the company needs to first establish its marketing objectives. This will serve to ensure that the marketing plan is in line with the companys marketing objectives. Due to the fact that the BMW M4 CS series is a new product in the market: The first objective of an efficient marketing plan should be to identify the target market for the product. This will enable the company in developing an efficient customer acquisition strategy. The second objective for the company should be to the development of brand awareness. This entails educating the target clientele base on the existence of the car. The third and final objective should be obtaining sales. Identification of Target Market The BMW Company utilizes a single segment marketing strategy (BMW Segmentation, Targeting, and Positioning, 2017). In this strategy, the company develops high-end vehicles which are sold to a wealthy clientele base (BMW Segmentation, Targeting, and Positioning, 2017). As indicated in the introductory section of the paper, the BMW M4 CS is a high-end luxury car that was designed and developed with the principles of the BMW brand in mind. With a price tag of $211, 610 before on-road costs which stand at $80,000, the company should primarily target its high-end clientele consumer base which consists of individuals in the upper-class echelons of society (Tripolone, 2017). This is largely due to the fact that a significant percentage of the society would not be able to afford the car given its off-road maintenance cost. The sporty interior which serves to contribute to the athletic exclusivity of the car also serves to make it suitable the company to target wealthy individuals who are sports lovers. Based on the information provided above it is logical to conclude that the target market for the company should be men and women who are aged between 28-50 years and exists in the upper-class regions of society. Brand Awareness Once the organization has identified the target market for its product, the next step in any effective marketing strategy is informing the target market of the existence of the product. In doing this the organization seeks to educate the consumer on the benefits of the product and why he/she should acquire the product (Baker, Saren, 2016). This section of the paper will provide a discussion on the various ways through which the company can be able to reach its consumer base, the type of message the company should communicate and the manner of persuading the consumer to purchase the product. Communication Medium Communication mediums are decided upon based on the target clientele base that the company seeks to sell its product to. Based on this, the company should utilize both conventional and non-conventional media in marketing the BMW M4 CS. Under the umbrella of conventional media, the company should utilize both T.V advertisements and magazine publications. Studies into vehicle sales have revealed that the use f television advertisements are one of the most effective avenues of marketing as through this avenue the company is able to exhibit the vehicle in its operational state (Kretchmer, 2004). The use of television advertisements will also enable the company to communicate to a significantly larger clientele base. Studies into consumer marketing have also revealed that a significant percentage of individuals who are aged 45 and above learn about new products primarily from television advertisements. The BMW M4 CS can also be marketed through magazine advertisements. According to the studies on vehicle sales, advertisements through magazines are the second most popular avenues through which motor vehicles are sold due to a large number of car lovers who subscribe to these magazines. The company can also market itself through social media platforms like Instagram where a significant percentage of young wealthy individuals interact. By marketing itself in social media platforms and websites the company will be able to effectively educate the target consumer base on the BMW M4 CS and as a result increase awareness of the product. Message Another integral element in marketing is the type of message that the company communicates to the consumer. The message is important as it helps to educate the target clientele base on the various features of the products and why they should purchase it. In developing the message the company should consider the five marketing concepts and how they relate with the product being sold. This section of the paper creates a marketing message for the BMW M4 CS that incorporates the five marketing concepts. Product Concept The primary idea behind the product concept of marketing is that consumers are more likely to favor products which are highly affordable and available (Dibb et al., 2005). However, in dealing with luxurious goods (goods of considerable value) the product concepts holds that the market is more likely to favor goods that are exclusive and expensive (Atwal, Williams, 2017). Based on this and the fact that the BMW M4 CS will be on a limited production run, it is logical to conclude that with regards to the production concept, the message for the M4 CS should be exclusivity. Studies into the purchasing behavior of the rich have revealed that the more limited a particular product is in the market the more appealing the product will be to them (Vigneron, Johnson, 2009). Therefore by limiting the production run for the vehicle, the BMW company will make the car more appealing to the wealthy. Launching the product under a limited production line will also serve to inflate its ascribed value as not a lot of people will be able to acquire one. This will ensure that the price tag that the company has set on the car is not watered down due to buyer apathy. Product Concept The principle of product concept holds that consumers are more likely to favor products that provide the most in terms of performance, quality and innovative feature (Houston, 2016). The BMW Company has developed a reputation for delivering quality products that have the latest in innovation and are capable of performing exemplary (Fournier, Dolan, 2007). These attributes have also been impacted on the BMW M4 CS which as indicated is capable of completing the North loop in 7.38 minutes without affecting its operational usability. This is considered to be quite impressive with regards to the car's performance. The car is also capable of accelerating from 0-100km/h in 3.9 seconds with a maximum power output of 338(460)/6.250* kW (Dolor, 2017). The performance of the car is also enhanced by the fact that it utilizes a high-performance M TwinPower Turbo 6-cylinder inline petrol engine that has a torque capacity of 600 Nm making the BMW M4 CS capable of reaching top speeds of 280km/h (Dolor, 2017). The cars high-performance levels are also driven by its electromechanical M Servotronic steering, a sporty M double clutch system and the Active M Differential (Dolor, 2017). These innovations make the car perform exceptionally both on the road and on the track. Based on this it is logical to conclude that the BMW M4 CS meets all the criteria set by the product concept and thus the message should emphasize its performance, innovations and the quality of the car. Marketing Concept The marketing concept holds that for an organization to achieve its goals it needs to be able to know what the target market requires and delivering the product in a manner that is better than the competitors (Foreman, Money, 2015). Over the years, the BMW company has established itself as a major player in the luxury automotive sector and as a result of this, it has been able to develop an in-depth understanding of the needs of consumers who occupy the high-end segments. The BMW M4 CS is an upgrade of the existing BMW M4 series. The decision to develop the M4 CS was made after the organization conducted in-depth research into the needs of the consumer segment it was servicing with the M4 series. Based on this it is logical to conclude that the BMW M4 CS is capable of effectively satisfying the needs of its target consumer base in a manner that is better than that of the existing competition. Sales concept The sales concept holds that clients will not purchase enough of a companys products unless the company undertakes a large scale promotion and selling campaign (Armstrong et al., 2015). However, this concept does not apply when dealing with products that are under a limited production run. Products under a limited production run are not meant for the mass market but a select category of individuals and as a result of this, there is no need of engaging in massive marketing campaigns. When selling the BMW M4 CS, the company should focus more on establishing relationships with its targeted clientele base than on sales transaction. This will help ensure the product appeals more to the targeted high-end clientele base. Studies into the purchase behaviors of wealthy individuals have indicated that wealthy individuals prefer organizations that seek to establish long-term relationships with them than those whose primary objectives is to make sales (Kapferer, Bastien, 2012). Making Sales The final step of any effective marketing plan is determining how the company would make the sale to the consumer. To determine how a company should best sell its products one review the products positioning in the market, the targeted consumer base and the market in which the company operates. As already indicated in the paper, the BMW M4 CS is meant for a limited high-end clientele base. The company has positioned the product as an exclusive high-performance vehicle that is for the wealthy individuals in society. Based on this, the BMW M4 CS should be sold in car dealerships that cater to a high-end consumer base. This will ensure that the car is sold in an environment its target clientele base can be found. The product should also be sold on a made to order basis where clients purchase the cars when they are still on the assembly line. This has proven to be an effective marketing strategy for high-end products as the manufacturer is able to customize the product to meet the specific clients requirements (Chandon, Laurent, Valette-Florence, 2016). Finally, the car should be sold in markets that are known to have a demand for high-end vehicles and where the company already has a market presence (Oliver et al., 2010). Some of the countries where the BMW M4 CS can be sold are Dubai and the greater Middle East region, China, the U.S, and Russia. By focusing on these countries the company will be able to achieve success with the marketing of the BMW M4 CS. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Baker, M. J., Saren, M. (Eds.). (2016).Marketing theory: a student text. Sage. Atwal, G., Williams, A. (2017). Luxury brand marketingthe experience is everything!. InAdvances in Luxury Brand Management(pp. 43-57). Palgrave Macmillan, Cham. Chandon, J. L., Laurent, G., Valette-Florence, P. (2016). Pursuing the concept of luxury: Introduction to the JBR Special Issue on Luxury Marketing from Tradition to Innovation.Journal of Business Research,69(1), 299-303. Vigneron, F., Johnson, L. W. (2009). A review and a conceptual framework of prestige-seeking consumer behavior.Academy of Marketing Science Review,1999, 1. Foreman, S. K., Money, A. H. (2015). Internal marketing: concepts, measurement and application.Journal of marketing management,11(8), 755-768. Dibb, S., Simkin, L., Pride, W. M., Ferrell, O. C. (2005).Marketing: Concepts and strategies(p. 850). Houghton Mifflin. Fournier, S., Dolan, R. J. (2007).Launching the BMW Z3 roadster. Harvard Business School Publishing. Oliver, J. D., Rosen, D. E. (2010). Applying the environmental propensity framework: A segmented approach to hybrid electric vehicle marketing strategies.Journal of Marketing Theory and Practice,18(4), 377-393. Kretchmer, S. B. (2004). Advertainment: The evolution of product placement as a mass media marketing strategy.Journal of Promotion Management,10(1-2), 37-54. Kapferer, J. N., Bastien, V. (2012).The luxury strategy: break the rules of marketing to build luxury brands. Kogan page publishers. Tripolone, D. (2017, July 31). New BMW M4 CS price revealed. Retrieved October 04, 2017, from https://www.drive.com.au/motor-news/more-powerful-bmw-m4-s-price-revealed-64770.html Dolor, L. I. ( 2017). ADRENALINE COMES WITH 4 SEATS. Retrieved October 04, 2017, from https://www.bmw.com/en/all-models/m-series/m4-coupe/2017/bmw-m4-cs.html BMW Segmentation, Targeting and Positioning. (2017, January 06). Retrieved October 04, 2017, from https://research-methodology.net/bmw-segmentation-targeting-and-positioning/ BMW M4 CS. (2017). Retrieved October 04, 2017, from https://www.bmwblog.com/tag/bmw-m4-cs/ Houston, F. S. (2016). The marketing concept: what it is and what it is not.The Journal of Marketing, 81-87.